How it works

Six steps from idea to shirt. The first four take about ten minutes.

1. 01

   Sign up & set your school

   Create a free account. Enter your school name, location, and department (band, athletics, boosters, student council).

2. 02

   Open the studio

   One single-page interface. No forms to fill out — just chips to click and fields to type.

3. 03

   Pick a mascot & pose

   Browse our hand-drawn library. Add a costume (soccer, band, cheer). Pick an action (running, flexing, celebrating) or ask AI for one.

4. 04

   Generate & save

   Choose Gemini or OpenAI. Watch it render live. Save the ones you love.

5. 05

   Excel's artists finalize

   When you're ready to order, our in-house art team cleans lines, tunes colors for screen print, and delivers a production-ready file.

6. 06

   Wear it

   Printed by Excel Sportswear on the apparel of your choice. Artwork is free with every order.