How it works

Six steps from idea to shirt. The first four take about ten minutes.

1. 01

   Sign up & set your school

   Create a free account. Enter your school name, location, and department (band, athletics, boosters, student council).

2. 02

   Open the studio

   One single-page interface. No forms to fill out — just chips to click and fields to type.

3. 03

   Pick a mascot & pose

   Browse our hand-drawn library. Add a costume (soccer, band, cheer). Pick an action (running, flexing, celebrating) or ask AI for one.

4. 04

   Generate & save

   Choose Gemini or OpenAI. Watch it render live. Save the ones you love (up to 15 concepts per month on the free tier).

5. 05

   Excel's artists finalize

   When you're ready to order, our in-house art team cleans lines, tunes colors for screen print, and delivers a production-ready file.

6. 06

   Wear it

   Printed by Excel Sportswear on the apparel of your choice. Artwork is free with every order.